THE GUARDIAN:
’#GuardianCoffee’ brand experience
The Guardian’s has a new App developed by Mohawk agency, how can we grow awareness and subscriptions?
RESPONSE:
Guardian Coffee is a concept cafe in East London; a modern take on 17th Century coffee-shops where the capital’s brightest minds met to drink, think, write and debate. At each table visitors are invited to trial the newspaper’s app, to add to crowd-sourced stories, and to gain access to exclusive content & events.
IMPACT:
#GuardianCoffee trended on Twitter within hours of opening. Although initially intended to run for just 3 months, it remained open for 3 years and was replicated in Rough Trade NYC. Throughout this time it played home to workshops, talks and experiments in ‘new’ journalism.
Year....................... 2013-16
Client.................... the Guardian
Role...................... Creative
Agency................. Mohawk
Contribution...... Experience design
Content creation
Copy
Awards................. DMA Gold for Design
DMA Silver for UX
Shortlist Design Week Award
![](https://freight.cargo.site/t/original/i/43f4eb95c662badea29d102f3a83cb45dd17fba4417eed7d4c0a59a5f5bc339e/Guardian-3.jpg)
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![](https://freight.cargo.site/t/original/i/23ffbf571cbeb46eea1970ed49ee91200057100295b2f871109fc9f1dad8acf9/Guardian-5.jpg)