THE GUARDIAN:
’#GuardianCoffee’ brand experience
The Guardian’s has a new App developed by Mohawk agency, how can we grow awareness and subscriptions?
RESPONSE:
Guardian Coffee is a concept cafe in East London; a modern take on 17th Century coffee-shops where the capital’s brightest minds met to drink, think, write and debate. At each table visitors are invited to trial the newspaper’s app, to add to crowd-sourced stories, and to gain access to exclusive content & events.
IMPACT:
#GuardianCoffee trended on Twitter within hours of opening. Although initially intended to run for just 3 months, it remained open for 3 years and was replicated in Rough Trade NYC. Throughout this time it played home to workshops, talks and experiments in ‘new’ journalism.
Year....................... 2013-16
Client.................... the Guardian
Role...................... Creative
Agency................. Mohawk
Contribution...... Experience design
Content creation
Copy
Awards................. DMA Gold for Design
DMA Silver for UX
Shortlist Design Week Award
