REPLAY:
a tech brand ‘reprogramming biology’
Create a brand for Replay: a company that’s defining the future of gene therapy through the writing and delivery of big DNA.
INSIGHT:
Bringing clarity to a brand operating in such a complex field is key. This lead to simplifying Replay’s proposition to that of a tech development company. building scalable therapeutic products by ‘reprogramming biology’.
OUTCOME:
A brand that combines the infinite possibilities of tech, with the tactility of biology.
Year........................ 2022
Agency.................. Koto
Contribution....... Strategy
A LOGO THAT ‘REPROGRAMS ITSELF’
Each evolution representing a different Replay sub-product
HAND-RENDERED ILLUSTRATIONS
Bringing tacility, creativity and humanity to Replay’s technologies and people
