ADIDAS:
’Retail futures’ research & experience strategy
As Ecomm increases its share of total sales for Adidas, what does the future look like for bricks and mortar retail?
APPROACH:
A research sprint using competitor analysis, trend-forecasting, consumer & brand insights, and a sprinkle of creativity to define Adidas retail experiences in the next 5, 10 and 25 years.
OUTCOME:
Some sharp, future-facing retail concepts proposing how Adidas might offer unparalleled service, foster community and bring shoppers closer to the brand. Next step, user testing.
Client...................... Adidas
Agency................... The Upside
Year......................... 2017
Contribution....... Research & Insight
Trend forecastin
Experience design
