is a freelance Strategy Director who helps brands understand people, achieve cultural relevance & commercial success

Over the years I have had the chance to help solve creative and strategic challenges for some of the worlds most exciting brands including Google, Adidas, and the Guardian. 

As a freelance Strategy Director I enjoy taking on the voice of an outsider who’s free to ask any question - from the simple, to the daring. If you think I might be a good fit for a future project, or if you’d like to make an introduction - don’t be shy. 

Jamesroadnight@gmail.com / Linkedin

Adidas, Adidas Orginals, Google, Giffgaff, the Guardian, Heineken, Kiehl’s, Ovo, Rough Trade, Rootstock, Vodafone, VRT

Brand positioning, Creative campaigns,  Research & Futures, NPD, Workshop facilitation, C-level pitchs

Royal College of Art, Information Experience Design
King’s College London, BA Philosophy (first)
University Arts College Bournemouth, Foundation Art & Design (Distinction)