Google is increasingly seen as an invisible utility. How can we humanise the brand and its helpful technologies?
RESPONSE:
A documentary series about people using technology to solve human problems in surprising and unexpected ways. The series found its home on YouTube supported by social, editorial, physical events and distribution partnerships with the New York times, Jimmy Fallon & Ellen Degeneres.
IMPACT:
‘Search On’ stories have been viewed more than 1 Billion times and are proven to drive optimism for technology and the role Google plays in user’s lives.
Client.................... Google [Global Brand Studio]
Agency................. The Upside
Year....................... 2018-19
Contribution...... Audience definition
Campaign planning
Creative briefs
Channel & distribution strategy
Awards................. D&AD Awards 2019 ‘Best Branded Content & Entertainment'
Webby 2018 winner ‘Best branded editorial’
Webby 2019 nominee ‘Best video longform’
SERIES STILLS
Episodes 1-10
POP-UP EXHIBITION
Episode 5: ‘The Agoraphoic Traveller’
JIMMY FALLON SEGMENT & NYT EDITORIAL
Episode 8: ‘Positive Current’
