FLOTSM:
an anonymous social network
Social media offers a great potential for cooperation and shared insight. All too often, however, this utopian vision devolves into mud-slinging, name-calling or worse.
RESPONSE:
An anonymous opinion-gathering App that empowers users to crowd-source the wisdom of their peers. Users float and respond to questions – known as Flotsm – to and from other community members and can filter answers to discover similarities and explore difference.
IMPACT:
Flotsm was released to a flurry of awards and positive reviews. Within its first year it celebrated 1 million+ active users.
Year........................ 2015-16
Agency.................. Mohawk [ w/ Rough Trade records]
Contribution....... Proposition design
Copywriting
Awards.................. Webby 2016 Honoree - ‘Best Social App’
The Lovie Awards 2016 Silver - ‘Social App’]
