FLOTSM:
an anonymous social network
Social media offers a great potential for cooperation and shared insight. All too often, however, this utopian vision devolves into mud-slinging, name-calling or worse.
RESPONSE:
An anonymous opinion-gathering App that empowers users to crowd-source the wisdom of their peers. Users float and respond to questions – known as Flotsm – to and from other community members and can filter answers to discover similarities and explore difference.
IMPACT:
Flotsm was released to a flurry of awards and positive reviews. Within its first year it celebrated 1 million+ active users.
Year........................ 2015-16
Agency.................. Mohawk [ w/ Rough Trade records]
Contribution....... Proposition design
Copywriting
Awards.................. Webby 2016 Honoree - ‘Best Social App’
The Lovie Awards 2016 Silver - ‘Social App’]
![](https://freight.cargo.site/t/original/i/1a2da64f17c79d34950345da1bf2656af697d01921c3a880a7dafee8ddc39769/Flotsm_Slides-02.jpg)
![](https://freight.cargo.site/t/original/i/3b6eeaf79846d3c0cfe9dca2c57fad62bc6b5158e6df6b7c88d6bf3ff80317b9/Flotsm_Slides-01.jpg)
![](https://freight.cargo.site/t/original/i/d041b72bf5a958a08cb4ce1921d917c3b025fa48783ef4d9f2241d8c56e85146/Flotsm_Slides-03.jpg)