a Snapchat campaign to encourage young people to vote

In the 2015 UK election older citizens were up to 4x more likely to vote than younger generations. This effectively skews political discourse and ensures that the needs of young people are ignored.

In the run up to the 2017 election we wanted to change this. We created geo-located Snapchat filters to target marginal seats with youthful populations. Each filter featured tailored, time-sensitive messaging designed for social sharing.

+26% more young people turned out to vote in 2017, compared to 2015. Whilst we can’t claim sole responsibility for this so-called ‘Youth-quake’ we’d like to think that we did our part to help young people feel their votes count.

Agency................. Self-initiated
Collabrator......... Alex Roadnight